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Brand & Website Design Services

Thoughtfully crafted brand design, website design, and photography for businesses in Fort Wayne, Indiana and nationwide.

Every business is different, which is why every project begins with understanding your goals before a single design decision is made. Explore the services below to discover what's included and find the approach that's right for your business.

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BOOK

Explore Design Services

Every business has different goals. Whether you're looking for a strategic website, a cohesive brand identity, or photography that supports your marketing, explore the collection below to find the service that's right for you.

BOOK

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Custom website design for Estoria Estate wedding venue by Salt & Sand Design Co.

For businesses ready to invest in a website that reflects the quality of their work and supports long-term growth.

You feel like your website isn't converting

Your current site feels dated and generic

You have outdown your DIY website

You're launching something new and need a platform

Custom website design for Carve Market butcher shop created by Salt & Sand LLC

Every website is designed from scratch around your business, your goals, and the people you're trying to reach.

  • The foundation behind how your website is organized and how users move through it
     

    • Page planning and site mapping

    • Strategic layout for clarity and flow

    • User journey consideration

  • A fully custom design tailored to your brand and business goals.

    • Desktop and mobile design

    • Cohesive visual styling

    • Intentional layout and spacing

  • Your site is designed to function seamlessly across all devices.

    • Mobile-first adjustments

    • Responsive design across screen sizes

    • Readability and usability optimization

  • Built-in structure to help your site be found and understood by search engines.

    • Basic on-page SEO setup

    • Proper heading structure

    • Meta titles and descriptions

  • Your content is placed and structured for clarity and effectiveness.

    • Text placement and formatting

    • Image integration

    • Guidance on content if needed

  • Your website is built on a platform that allows for flexibility and long-term management.

    • Full Wix Studio build

    • Backend setup

    • Basic training or walkthrough

  • You leave with full access and ownership of your site.

    • Website access transfer

    • Organized backend structure

    • Guidance for future edits

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Custom brand identity and logo design for Old Briar Bed & Breakfast created by Salt & Sand LLC.

Build a brand that feels unmistakably yours from the very first impression.

You feel your brand is unoriginal or inauthentic

You don’t have a logo or brand system yet 

Your current brand feels inconsistent or unclear​

You’re preparing to launch or rebrand​

Custom brand identity, logo design, and stationery concept for Thistle & Loom created by Salt & Sand LLC.

Every decision is intentional, from typography to color to the way your business is remembered.

  • The full set of logos needed for flexible, consistent use across all platforms

     

    • Primary logo

    • Secondary logo

    • Submark / icon mark

    • Horizontal and vertical variations

  • A curated color system designed for consistency and visual recognition:
     

    • Primary brand colors

    • Secondary and accent colors

    • -HEX + RGB codes for digital use

  • A defined set of fonts that create structure and hierarchy across your brand.

    • Primary font (headlines)

    • Secondary font (body text)

    • Styling guidance for usage

  • Additional visual assets that add depth and flexibility to your brand.

    • Icons, dividers, or monograms

    • Patterns or subtle textures (if applicable)

    • Graphic elements for layering and consistency

  • The strategic foundation behind how your brand looks and feels.

    • Visual direction and mood alignment

    • Style references and inspiration

    • Cohesive design decisions across all elements

  • A clear reference document so your brand stays consistent over time.

    • Logo usage rules

    • Color and typography application

    • Do’s and don’ts for maintaining your brand

  • Everything you need to confidently use your brand across platforms.

    • High-resolution files

    • Web and print formats (PNG, JPG, SVG, etc.)

    • Organized file system for easy access

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Close-up black and white brand photography detail featuring textured fabric and lace sleeve, highlighting soft, editorial styling

For businesses ready to show the quality of their work before saying a single word.

You have little to no on-brand imagery

You rely on stock iages or low quality content

You're preparing to launch or refresh your brand

You are unsatisfied with your current photos

Natural light brand photography portrait of a woman in a soft white blouse with a minimal, refined aesthetic and neutral background

Beautiful photographs are only valuable when they're created with purpose and designed to support your business.

  • The planning behind how your brand will be visually represented.

    • Shot planning and concept direction

    • Visual alignment with your brand

    • Guidance on overall look and feel

  • Everything is prepared so your shoot runs smoothly and intentionally.

     

    • Location guidance or selection

    • Outfit and styling direction

    • Shot list preparation

  • A guided session designed to capture content that feels natural and aligned.

    • Directed photography session

    • Posing and movement guidance

    • Multiple setups or variations

  • A range of imagery so you’re not left with repetitive or limited content.

    • Portraits and lifestyle imagery

    • Detail and environment shots

    • Horizontal and vertical formats

  • Your images are refined to match your brand’s tone and quality.

    • Curated final gallery

    • Color correction and editing

    • Consistent visual finish

  • Images delivered in formats that are easy to use across your platforms.

    • Web and social-ready files

    • High-resolution downloads

    • Organized gallery access

  • Support on how to actually use your images after delivery.

    • Suggestions for website placement

    • Social media usage ideas

    • Content consistency guidance

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Captain's Log

Every name here represents a business that trusted me with an important chapter of its story. This is only a small collection of the brands I've had the privilege of working alongside, and I'm grateful for every client who has invited me to help shape what comes next.

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Emerald & Whitney LLC

Greenville Landscaping

Compassionate Life

Estoria Estate

Leinen & Liebe

Dr. Sarah-Rae Andreski

Cyber Profe Resources

JD Curbing

OATS Tanning Salon & School

Hannah Ruth Photography

Larch Spur Design

GEN - D LLC

Carve Market

For Lakes Sake

Ready to add your name to the log?

Every project begins with a conversation. If you have an idea you've been sitting on, I'd love to hear it and see if we're the right fit to build something together.

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Dream Brand & Website Projects

Preferred pricing is available for select custom website design, brand design, and brand photography projects.

If your business is on this list, I'd love to hear your vision. Select dream projects receive preferred pricing because they represent the kinds of stories I've always dreamed of helping tell.

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DREAM INDUSTRIES

Vineyard Wedding Venue

Scuba Dive Shop

Daycare or Kindergarten

Wedding photographer

Florist or Flower Farm

Artisan Patisserie

Every designer has a handful of projects they've secretly hoped would land in their inbox one day. These are mine. If your business is on this list, I'd genuinely love the opportunity to create something special together.

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THE FIRST MARK

Start the Conversation

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LETS GET ACQUAINTED

This takes about three minutes to complete. Your answers help me understand your business before we meet, so we can spend less time covering the basics and more time talking about your goals.

TELL ME ABOUT YOUR PROJECT

What brings you here today?
What made you reach out?
How ready are you to move forward?
Just exploring — gathering information
Ready to book within the next 1–3 months
Ready to book now

INVESTMENT EXPECTATIONS

Most projects begin around $3,000. Where are you hoping to invest?
$2,000–$3,000
$3,000–$5,000
$5,000+

ONE LAST THING

How did you hear about Salt & Sand?
Google
Facebook
Instagram
TikTok
Referral
Returning Client
Other
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