Case Study
OLIVIA KENNEDY
A Michigan-based wedding planning and coordination company creating thoughtfully curated celebrations rooted in romance, individuality, and timeless beauty.
This case study highlights custom website design, creative direction, copywriting, and SEO for Olivia Kennedy Wedding Co., a wedding planning and coordination business based in Michigan. The project focused on transforming a previously templated website into an immersive, editorial experience that captures Olivia's personality, celebrates the art of intentional design, and establishes a distinctive digital presence through thoughtful storytelling and intricate details.
PROJECT OVERVIEW
Olivia Kennedy Wedding Co. is a Michigan-based wedding planning and coordination business dedicated to creating thoughtful, personal celebrations. Salt & Sand was entrusted with transforming Olivia's existing Squarespace website into a custom Wix Studio experience, combining creative direction, website design, refined copywriting, and strategic SEO to establish a more distinctive digital presence.
THE CHALLENGE
Olivia's previous website relied on a Squarespace template that restricted her creative expression and required compromises in both design and storytelling. The greatest challenge, however, was translating an abundance of creative freedom into a website that felt unmistakably hers.
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Move beyond the restrictions of a templated website
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Discover and define Olivia's personal design preferences
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Establish a distinctive visual identity without limiting her clientele
PROJECT GOALS
The objective was to create an entirely custom digital experience that communicated the personality behind Olivia Kennedy Wedding Co. while establishing a stronger foundation for future business growth.
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Elevate the brand's visual presence and individuality
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Create a storytelling-driven, immersive website experience
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Encourage meaningful inquiries from prospective clients
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Improve website copywriting, navigation, and content hierarchy
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Strengthen search visibility through intentional SEO
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Deliver a cohesive experience across desktop, tablet, and mobile
CREATIVE DIRECTION
Inspired by vintage European design, fine art, and antique textures, the creative direction embraced an atmosphere of timeless romance. Rather than following conventional wedding industry trends, each element was carefully considered to create a website with its own distinctive character.
Antique-inspired textures and softly aged backgrounds
Romantic editorial typography and expressive script details
Ornamental illustrations, delicate borders, and layered compositions
Thoughtful interactions between photography, typography, and negative space
THE OUTCOME
The result is a richly detailed, custom-designed website that captures Olivia's individuality while providing a purposeful foundation for her growing business. Every page offers a distinct composition, creating a cohesive experience without sacrificing originality or thoughtful functionality.
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A fully custom, multi-page Wix Studio website
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Individually designed layouts with intricate editorial detailing
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Refined website copy and clear service communication
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On-page and backend SEO optimization
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Strategic heading hierarchy and descriptive image alt text
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Responsive desktop, tablet, and mobile experiences
Personal Reflection
The Years in Review
Some projects remind me exactly why I fell in love with design, and this was undoubtedly one of them. Olivia entrusted me with an incredible amount of creative freedom, and I never wanted to take that trust lightly. I spent so much time learning what she loved, understanding the smallest details of her personal style, and making sure that every decision felt like a genuine reflection of who she is. Every page was created individually, every decorative element had its place, and nothing was included without intention. I wanted the website to feel intricate without being overwhelming, romantic without feeling predictable, and entirely unlike anything else. More than anything, I wanted Olivia to truly love what we were creating together. Her kindness, encouragement, and trust made this project such a special experience, and I'm incredibly proud of the thought, care, and creativity woven into every corner of her website.