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Case Study

OATS TANNING
SALON & SCHOOL

Website Strategy, Copywriting & Website Revamp for a Spray Tan Salon and Training Brand in Pasadena, California.

A thoughtful transformation designed to elevate both the client experience and the educational side of the business. This project focused on building a timeless, organized, and strategic online presence that supports long-term growth. 

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PROJECT OVERVIEW

Oats Tanning Salon & School is a spray tanning studio offering both client services and professional education and certification. The goal of this project was to revamp an existing website and transform it into a polished, strategic experience that reflected the quality of the business. This included a full website redesign, copywriting, and strategic planning to help create clarity, professionalism, and stronger brand direction.

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THE CHALLENGE

Before the redesign, the brand lacked clear direction and consistency online. The previous website felt outdated, visually cluttered, and unaligned with the level of service being offered.
 

  • Outdated branding and aesthetic

  • Inconsistent visuals and messaging

  • Unclear structure for visitors

  • Unprofessional and immature presentation

PROJECT GOALS

The focus of the project was to create a more intentional and elevated digital presence while supporting business growth.
 

  • Establish stronger branding

  • Promote the education and certification side of the business

  • Increase bookings and improve user flow

  • Attract higher-end clients

  • Create a more professional and organized experience

CREATIVE DIRECTION

The design direction centered around a clean, modern, and organic aesthetic that felt feminine, elevated, and welcoming without becoming stark or overly minimal. Strategic decisions included intentional color placement, improved page organization, and copywriting focused on confidence, clarity, and trust.

 

  • Organic, natural visual language

  • Inclusive imagery honoring diverse skin tones

  • Navigation designed for ease and organization

  • A balance between beauty and usability

THE OUTCOME

The finished website became a clear reflection of the business’s growth and professionalism, creating a digital presence the owner feels proud to share.
 

  • Stronger, clearer brand identity

  • Improved professionalism and client confidence

  • Easier booking experience

  • A more organized structure supporting business operations

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A  Personal Note

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The Years in Review

This project is especially meaningful because I’ve had the opportunity to watch the owner, Tatiyana, grow and invest deeply in her business over time. Since first working together in 2023, I’ve seen the transformation from early vision to a profitable, beautiful brand. Being part of that journey has been one of the most rewarding aspects of this work.

Ready to Elevate Your Brand?
If you’re ready to create a website that feels both strategic and timeless, explore services or inquire to begin your project.

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