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WHAT MAKES A WEBSITE SO EXPENSIVE?

Websites are an investment. Here is a financial breakdown of what is included in a web development project and what it costs.


At Salt & Sand LLC, we charge a starting rate of $2,900 for a website. How did we come up with that price and what makes a website so expensive?


You asked a financial question, so we'll give you a financial answer - straight and to the point!

Listed below are all the aspects of a web development project that involves the expertise of your designer:


  • Market Research

  • Domain nameservers

  • UI web development software proficiency

  • UX web development software proficiency

  • Third party integrations

  • Synced app installation

  • Google Search Console proficiency

  • SEO optimization


Regardless of your industry, service, product, etc.. the bullet points listed above are all steps and activities that take place for every web development project. So lets get into finances.




 

MARKET RESEARCH

Market research is the initial step of onboarding a client. Your designer needs to familiarize themselves with your industry, your offerings, your competition, and spends hours building out a custom quote that match their research with your needs. Let's break this down financially.


Designer Rate: $30/hour

Market Research: approximately 4 hours

= $120.00

 

DOMAINS AND NAMESERVERS

A domain name is like the address of a house. It's what you type into the web browser to visit a website. For example, "google.com" is a domain name. It's easy for people to remember, like a street address. A nameserver is like a phone book for the internet. When you type a domain name into your browser, the nameserver helps your computer find the exact location of the website you want to visit. It tells your computer the IP address (like the GPS coordinates) of the website's server.


Designer Rate: $30/hour

Market Research: approximately 30 minutes

= $15.00

 

UI / UX WEB DEVELOPMENT

UI stands for User Interface. In web development, UI is all about how a website looks and how easy it is to use. This is what you see and interact with on a website. Buttons, menus, images, and text are all parts of the UI. A professional web designer ensures the website is not only attractive but also functional and user-friendly.


UX stands for User Experience. In web development, UX is all about how a website feels to use and how enjoyable and easy it is for visitors. They create wireframes and prototypes to map out how the website will work. Creating a great user experience requires a deep understanding of human behavior and design principles. The web designer knows how to make the website both effective and enjoyable.


Designer Rate: $30/hour

Market Research: approximately 80(+/-) hours

= $2400(+/-)

 

THIRD PARTY INTEGRATIONS

Third-party integrations are when a website connects to other services or tools that are not part of the website itself. These external services can add extra features or functions to the website. For example, payment processors like paypal, square, or stripe.



Designer Rate: $30/hour

Market Research: approximately 1 hour

= $30.00

 

SYNCING APPS

Syncing apps means making different applications (apps) work together by sharing information. This helps keep data up-to-date and consistent across all the apps. For example many clients will sync up their calendars, CRM's, email marketing platforms, and much more.



Designer Rate: $30/hour

Market Research: approximately 1 hour

= $30.00

 

GOOGLE SEARCH CONSOLE

Google Search Console is a free tool provided by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google search results. A designer uses Google Search Console to see how often the site appears in Google search results, which keywords are driving traffic, and how users interact with the site in search results. They submit XML sitemaps to Google Search Console. Sitemaps help Google crawl and index the website's pages and they regularly check for any errors or issues reported by Google Search Console.



Designer Rate: $30/hour

Market Research: approximately 2 hours (+/-)

= $60.00 (+/-)

 

SEO OPTIMIZATION

SEO (Search Engine Optimization) is the process of improving a website's visibility and ranking in search engine results pages. A designer researches relevant keywords that potential visitors might use to find the website, They optimize individual web pages through metatags, header tags, image optimization, and internal linking, and they use tools like Google Analytics and Google Search Console to monitor website traffic, track keyword performance, and analyze user behavior.



Designer Rate: $30/hour

Market Research: approximately 2 hours (+/-)

= $60.00 (+/-)


 

So let's wrap it up.

Salt & Sand charges a starting rate of $2900 for website design and development projects. Let's see the numbers up close.


RATE: $30/hour

Market Research: 4 hours x $30 = $120.00

Domain nameservers: 30 minutes x $30 = $15.00

UI / UX web development software proficiency: 80+ hours x $30 = $2400+

Third party integrations: 1 hour x $30.00 = $30

Synced app installation: 1 hour x $30.00 = $30

Google Search Console proficiency: 2 hours x $30 = $60.00

SEO optimization - 2 hours x $30 = $60.00


TOTAL COST: $2,715.00 usd



At Salt & Sand LLC we value your time, but we also value your money. We are very transparent with our pricing to give you the autonomy to make wise business decisions that better your chances for success in the future. Web Design is a passion of ours that we strongly feel benefits everyone! This is why we now offer interest free payment plans to all clients (3 month, 6 month, and 9 months). Contact us today to get started on your website design project!

1 commentaire


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20 juin

I think you're making shi up at this point

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