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CHOOSE THE RIGHT URL ENDING FOR YOUR BUSINESS

This is the comprehensive guide to .com, .org, .net, .info, and more.

I have encountered this time and time again as a website designer where businesses and organizations misuse or ineffectively utilize URL endings.


When creating a website, one of the first decisions you'll make is choosing your domain name and its ending, also known as a Top-Level Domain (TLD). The right TLD can enhance your brand's credibility, improve SEO, and ensure your site is memorable.


In this guide, we'll break down popular URL endings and help you make the best choice for your business so you avoid confusing site users, as well as associating yourself with businesses not in your competition.



1. .COM

.COM = Commercial

Best for: General businesses, e-commerce, startups, and personal websites.


.com is the most popular TLD ending for businesses and is often the default choice for users when searching for a site. .Com is a safe choice for general businesses, e-commerce sites, startups, and personal websites because it has such a widespread familiarity.


Pros:

  • High credibility and trust.

  • Easier to remember.

  • Preferred by search engines.

Cons:

  • Highly competitive; many names are already taken.

  • Can be more expensive than other TLDs.


 

2. .ORG

.ORG = Organization

Best for: Non-profits, charities, open-source projects, and communities.


The .org TLD is traditionally associated with organizations such as non-profits, projects, funds, government and more. This TLD would be my top recommendation for businesses seeking trustworthiness and credibility from a community. I don't recommend this TLD if you are a commercial business selling a good or service.


Pros:

  • Conveys trust and reliability.

  • Often available due to specific use cases.

  • Ideal for non-profit and informational purposes.

Cons:

  • May not be perceived as commercial.

  • Less suitable for e-commerce sites.


 

3. .NET

.NET = Network

Best for: Tech companies, internet services, infrastructure projects, and networking sites.

Originally intended for network-based technologies, .net has become a versatile TLD used by a variety of tech-related businesses. It's a solid alternative to .com if your preferred domain name is taken. In this case, I only recommend this TLD to clients if their industry is specifically in technological fields or in the event your preferred domain is taken.


Pros:

  • Versatile and well-recognized.

  • Suitable for tech and IT industries.

  • Often available when .com isn't.

Cons:

  • Less recognizable than .com.

  • Can be perceived as less professional.

  • Perceived as spam or junk


 

Woman talking on the phone
Photography by Sora Shimazaki
 

4. .TECH

.TECH = Technology

Best for: Technology startups, tech blogs, innovation-driven businesses, and tech communities. The .tech TLD is ideal for technology-focused businesses and startups that want to highlight their innovative approach. It's modern, relevant, and helps to instantly identify your niche.


Pros:

  • Niche-specific and modern.

  • Conveys a clear message of tech focus.

  • Great for branding in tech industries.

Cons:

  • Less recognizable than more traditional TLDs.

  • Could be perceived as trendy rather than established.


 

5. .STORE

.STORE = store

Best for: E-commerce sites, online stores, retail businesses, and merchants.

The .store TLD is perfect for any business that sells products online. It clearly indicates that your website is an online store, making it easier for customers to find and remember your site.


Pros:

  • Clearly signifies e-commerce.

  • Easy to remember for shoppers.

  • Helps in building a specific brand identity.

Cons:

  • Limited to businesses selling products.

  • Less traditional than .com or .net.


 

6. .INFO

.INFO = information

Best for: Informational websites, resource centers, databases, and wikis.

The .info TLD is designed for informational websites that aim to provide data and resources. It’s ideal for sites focused on sharing knowledge, guides, and educational content.


Pros:

  • Conveys an informational purpose.

  • Often available due to specific use case.

  • Good for educational and resource-driven sites.

Cons:

  • Can be seen as less authoritative.

  • Less popular and recognized than .com or .org.


 

Choosing the right ending for your website's address (like .com or .net) is a big deal. Each one has its own pros and cons and works better for different types of businesses and audiences. Knowing the details can help you pick the best one for your brand and goals. Your website address is often the first thing people see about your business. Make a great first impression by choosing the right ending!

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